Rep productivity isn't a dashboard. It's what happens before 10am.
The reps who hit quota every quarter aren't the ones who log the most activity. They're the ones who figured out what the first 90 minutes of the day should look like and protected it.
Your CRM is either in that 90 minutes or it's fighting for attention the rest of the day. If it takes 11 clicks to log a call, it loses. If it takes 2 and fills itself in from the calendar invite, it wins.
We built Prospera Client Solutions around this. Not because it's a clever product philosophy, but because every failed CRM deployment I've ever seen had the opposite approach.
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