Blog

Writing about revenue tooling done right.

Short posts on forecasting, rep productivity, data hygiene, and the state of CRM — from someone who has spent a lot of time inside these tools.

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Adoption

Why CRMs get abandoned by the people who were supposed to use them

Every CRM rollout has the same arc: excitement, a working pilot, then a slow drift as reps stop logging activity. Here's the pattern, and how to break it.

14. Apr. 2026 · 6 Min. Lesezeit

Forecasting

Forecasting without drama: the three things that actually matter

Forecast accuracy doesn't come from a model. It comes from three small habits that you can build in a month.

7. Apr. 2026 · 5 Min. Lesezeit

Productivity

Rep productivity isn't a dashboard. It's what happens before 10am.

Every rep has a morning routine. The CRMs that get adopted are the ones that fit into it — not the ones that demand their own.

28. März 2026 · 4 Min. Lesezeit

Writing about revenue tooling done right.

Why CRMs get abandoned by the people who were supposed to use them

Forecasting without drama: the three things that actually matter

Rep productivity isn't a dashboard. It's what happens before 10am.

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